In our continuing efforts to bring you the latest and most innovative developments in online shopping we bring you a new column that’s not so innovatie and not so revolutionary – sexy in advertising. It will showcase what we all know, that sex sells. In this column we won’t discuss the business of advertising too much because, well, that will be a little boring for this column. Instead we will focus on the sexy part of advertising.
Our first installment of sexy in advertising showcases an ongoing campaign from Hunky Dorys. It a mixture of a nice website, interaction and sexy woman. The website is clean and simple to use and encourages you to participate to get more out of it. Based on the premise premise that sexy in advertising works, this website should work well.